virtual store concept for gaming development companies

Virtual Stores for the Gaming Industry

Gaming companies are constantly seeking innovative strategies to cut through the marketplace noise and effectively reach their target audience. Traditional online gaming stores, with their static user interface, often leave users without much to consume or to interact with; immersive 3D environments transform game discovery by letting gamers explore endless content, interact with games prior to purchase and engage in game-centric activities, challenges and discussions.

Virtual stores offer gaming companies a way to incorporate extensive game-related content into their marketing and storytelling. Companies can construct interactive displays to reveal developer insights, character backgrounds and intricate storyline details. 

Virtual gaming experiences present a unique opportunity for game development companies to deliver exclusive content. Game developers can tease their audience with sneak peeks, behind-the-scenes footage or even early access to certain levels or characters; generating gamer interest and building attachment, leading to increased sales over time.

This contextualization deepens the connection between gamers and their selected games. Users are empowered with the freedom to delve into game-worlds, preview scenarios, purchase merchandise and more, facilitating an engaging gaming journey.

To learn more about how Obsess virtual stores can be used to enhance your brand’s relationship with your gamers, contact our team at or book a demo.



© 2024 Obsess, Inc. all rights reserved.


Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up 3D 360 digital storefronts on their websites.

© 2024 Obsess, Inc. all rights reserved.