Custom Roblox Experiences for Brands

We’ve partnered with the world’s leading brands and retailers to create more than 300 virtual stores and experiences.

BENEFITS OF BUILDING VIRTUAL STORES ON ROBLOX

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Roblox is a gaming platform and digital storefront with nearly 66 million daily active users. 60% of Roblox users are Gen Z. The collection of apps on the platform enables highly engaging virtual gaming worlds, which brands can leverage to reach new audiences and increase loyalty.

Obsess works with Roblox to create shoppable, focused, high fidelity virtual stores that give brands a more seamless and manageable entry point onto the platform. While traditional Roblox worlds focus on incentivizing game play, Obsess-powered virtual stores in Roblox leverage gamification and tactical merchandising to promote purchases.

Roblox allows brands to sell branded digital items for user avatars. Any avatar accessory (also called a “UGC” in Roblox) can be sold as a digital item in a brand’s Roblox virtual store—from clothing to shoes, handbags, hats, sunglasses, jewelry and even makeup looks and hairstyles. Once a Roblox user purchases an item, they can wear it to all Roblox experiences where other users will see their outfit, hence increasing brand awareness and encouraging others to purchase the same item from your store.

Obsess has been accepted into the Roblox UGC program, and we will 3D model all the avatar items in your digital collection, per Roblox specs. We will also 3D model your virtual store environment for Roblox at a high fidelity, and merchandise it with your digital items.

Obsess is working with Roblox to bring a new type of experience onto the platform; one that prioritizes shopping. To maximize virtual store ROI, brands can work with Obsess to create a data-backed store layout that encourages product sales—all based on Obsess’s 3D spatial data from over 300 other virtual stores.

Brands can also distribute their virtual store across multiple channels and devices. Every Obsess virtual store can be released across mobile and desktop on your brand website, plus spatial computing devices like Apple Vision Pro and Meta Quest.

FEATURES

Digital Product Sales

Obsess enables your brand to sell every digital item type in Roblox—such as avatar clothing, shoes, handbags, hats, sunglasses, jewelry and even makeup looks and hairstyles.

Branded Games

Roblox users enter the platform with an expectation to play. Obsess works with your brand on a gamified shopping strategy to incentivize product discovery and purchases through game play.

Roblox is an inherently social platform, where Gen Z goes to hang out with their friends. Create a community around your brand, by bringing unique shopping experiences to the hyper engaged Roblox userbase.

Cross-Platform Expansion

Obsess stores are built for cross-platform distribution. Your Roblox virtual store can be extended to sell physical items in a virtual store on your brand website, as well as AR/VR headsets like the Apple Vision Pro and the Meta Quest.

WHAT ARE EXAMPLES OF SUCCESSFUL ROBLOX ACTIVATIONS CREATED BY BRANDS?

See how fashion, luxury and other retail brands are leveraging Roblox to extend their worlds into the gamified shopping space.

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Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up 3D 360 digital storefronts on their websites.