Virtual stores for fashion brands
Discover how Obsess virtual stores enable the world’s leading fashion brands to reach highly engaged online shoppers at scale.
Join the world’s leading fashion brands in transforming your digital presence with virtual stores.
CAPABILITIES
Create an always-on, immersive virtual store that reinforces innovation, and makes your brand more memorable to consumers over time. Virtual flagships can be refreshed seasonally to align with your brand marketing and merchandising calendars.
Extend the ROI of your IRL stores and pop-ups through photorealistic, 360-degree 3D virtual stores—including added interactivity through gamification and always-on content. Virtualized retail enables consumers to access your store locations at any time, from anywhere in the world.
Amplify brand campaigns through virtual experiences tailored to your year-round marketing calendar. Virtual stores extend the value of your campaign assets, and increase visibility to new audiences.
Save time and costs by displaying your collection to prospective wholesale buyers in a detailed, and true-to-life format without necessitating an IRL showroom visit. Use a virtual store to educate merchandising teams on your retail store layout and collections.
TESTIMONIALS
For the first time, anyone, anywhere in the world can literally step into some of our most iconic retail stores in New York, Beverly Hills or Paris, and actually shop—it’s pretty incredible.
David Lauren, Chief Brand and Innovation Officer
People are looking for more than just products on a shelf. They want to learn about our brand’s story, the narrative. That’s what we’ve built with Obsess.
Giovanni Zaccariello, SVP of Global Visual Experience
The way that we think about these virtual experiences is that they really should drive acquisition with consumers that we don’t reach on other platforms. I think opportunity number one is to reach and acquire additional consumers. And then opportunity number two is the personalization and the conversation with the consumer going forward.
Feliz Papich, VP of Digital Product Management and Consumer Experience
TESTIMONIALS
For the first time, anyone, anywhere in the world can literally step into some of our most iconic retail stores in New York, Beverly Hills or Paris, and actually shop—it’s pretty incredible.
David Lauren, Chief Brand and Innovation Officer
People are looking for more than just products on a shelf. They want to learn about our brand’s story, the narrative. That’s what we’ve built with Obsess.
Giovanni Zaccariello, SVP of Global Visual Experience
The way that we think about these virtual experiences is that they really should drive acquisition with consumers that we don’t reach on other platforms. I think opportunity number one is to reach and acquire additional consumers. And then opportunity number two is the personalization and the conversation with the consumer going forward.
Feliz Papich, VP of Digital Product Management and Consumer Experience
INTEGRATIONS
We have out-of-the-box integrations for the following platforms, and can also integrate with any other platforms via API.
FEATURES FOR FASHION BRANDS
E-commerce Integration
The Obsess platform integrates seamlessly with your e-commerce site, including product data and cart functionality.
Social Shopping
Make digital shopping more social through livestream videos, avatar meetups and group shopping events.
Branded Avatars
Walking, talking, fully customizable avatars enable consumers to personalize their characters, and feel even more connected to your brand.
Custom Gamification
Reinforce branding and product discovery through custom gamification flows that promote increased interaction.
Virtual Events
Attract a community of online shopping enthusiasts with live events that can increase site visits and time spent on your site.
E-commerce Integration
The Obsess platform integrates seamlessly with your e-commerce site, including product data and cart functionality.
Social Shopping
Make digital shopping more social through livestream videos, avatar meetups and group shopping events.
Branded Avatars
Walking, talking, fully customizable avatars enable consumers to personalize their characters, and feel even more connected to your brand.
Custom Gamification
Reinforce branding and product discovery through custom gamification flows that promote increased interaction.
Virtual Events
Attract a community of online shopping enthusiasts with live events that can increase site visits and time spent on your site.
CASE STUDIES
OBSESSED? LET’S TALK.
Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual stores that drive customer engagement, purchase likelihood and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up a 3D 360 digital storefront on their websites.
Solutions
Industries
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© 2023 Obsess, Inc. all rights reserved.
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Resources
Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual stores that drive customer engagement, purchase likelihood and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up a 3D 360 digital storefront on their websites.
© 2023 Obsess, Inc. all rights reserved.