VIRTUAL STORES FOR BEAUTY BRANDS
Discover how Obsess virtual stores enable the world’s leading makeup, skincare, haircare and wellness brands to reach engaged online shoppers.
Join the world’s top beauty brands in transforming your digital engagement strategy with virtual stores.
CAPABILITIES
Create an always-on, immersive virtual beauty store that captures audience engagement, reinforces innovation and makes your brand more memorable to consumers over time. Virtual flagships can be refreshed seasonally to align with your brand marketing and merchandising calendars.
Extend the ROI of your IRL stores and pop-ups through photorealistic, 360-degree 3D virtual stores—including added interactivity through branded games and always-on content. Virtualized retail enables consumers to access your store locations at any time, from anywhere in the world.
Amplify brand campaigns through virtual experiences tailored to your year-round marketing calendar. Virtual stores extend the value of your campaign assets, and increase visibility to new audiences.
Connect your fan communities from all over the world with virtual events. Livestream with influencers or ambassadors, and enable real-time shopping to increase conversion when your fans are most engaged.
TESTIMONIALS
By launching our virtual store, we are truly operating as an omnichannel business to bring our customers rich and immersive experiences whenever and wherever they meet the brand.
Corinne Suchy, Chief Growth & Technology Officer
This dynamic shopping experience provides consumers with the opportunity to play, discover, test and trial products, while telling the rich story of our iconic brand.
Diane Kim, Global Brand President
The OLAPLEX Virtual Salon is the closest thing we have to a physical location—meaning anyone, anywhere, can experience stepping into this OLAPLEX location together.
Charlotte Watson, Chief Marketing Officer
TESTIMONIALS
By launching our virtual store, we are truly operating as an omnichannel business to bring our customers rich and immersive experiences whenever and wherever they meet the brand.
Corinne Suchy, Chief Growth & Technology Officer
This dynamic shopping experience provides consumers with the opportunity to play, discover, test and trial products, while telling the rich story of our iconic brand.
Diane Kim, Global Brand President
The OLAPLEX Virtual Salon is the closest thing we have to a physical location—meaning anyone, anywhere, can experience stepping into this OLAPLEX location together.
Charlotte Watson, Chief Marketing Officer
INTEGRATIONS
We have out-of-the-box integrations for the following platforms, and can also integrate with any other platforms via API.
FEATURES FOR BEAUTY BRANDS
E-commerce Integration
The Obsess platform integrates seamlessly with your e-commerce site, including product data and cart functionality.
Virtual Try-On
Integrate your virtual try-on technology into your virtual store, and enable your customers to play with color matching, skin diagnostics and more via AR.
Branded Avatars
Walking, talking, fully customizable avatars enable consumers to personalize their characters, and feel even more connected to your brand.
Custom Gamification
Reinforce branding and product discovery through custom gamification flows that promote increased interaction.
Shop with Friends
Make digital shopping more social through livestream videos, avatar meetups and group shopping events.
E-commerce Integration
The Obsess platform integrates seamlessly with your e-commerce site, including product data and cart functionality.
Shop with Friends
Make digital shopping more social through livestream videos, avatar meetups and group shopping events.
Branded Avatars
Walking, talking, fully customizable avatars enable consumers to personalize their characters, and feel even more connected to your brand.
Virtual Try-On
Integrate your virtual try-on technology into your virtual store, and enable your customers to play with color matching, skin diagnostics and more via AR.
Custom Gamification
Reinforce branding and product discovery through custom gamification flows that promote increased interaction.
CASE STUDIES
OBSESSED? LET’S TALK.
Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual stores that drive customer engagement, purchase likelihood and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up a 3D 360 digital storefront on their websites.
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© 2023 Obsess, Inc. all rights reserved.
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Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual stores that drive customer engagement, purchase likelihood and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up a 3D 360 digital storefront on their websites.
© 2023 Obsess, Inc. all rights reserved.