VIRTUAL STORES FOR BEAUTY BRANDS

Discover how Obsess virtual stores enable the world’s leading makeup, skincare, haircare and wellness brands to reach engaged online shoppers.

Join the world’s top beauty brands in transforming your digital engagement strategy with virtual stores.

CAPABILITIES
TESTIMONIALS

By launching our virtual store, we are truly operating as an omnichannel business to bring our customers rich and immersive experiences whenever and wherever they meet the brand.

Corinne Suchy, Chief Growth & Technology Officer

This dynamic shopping experience provides consumers with the opportunity to play, discover, test and trial products, while telling the rich story of our iconic brand.

Diane Kim, Global Brand President

The OLAPLEX Virtual Salon is the closest thing we have to a physical location—meaning anyone, anywhere, can experience stepping into this OLAPLEX location together.

Charlotte Watson, Chief Marketing Officer
TESTIMONIALS

By launching our virtual store, we are truly operating as an omnichannel business to bring our customers rich and immersive experiences whenever and wherever they meet the brand.

Corinne Suchy, Chief Growth & Technology Officer

This dynamic shopping experience provides consumers with the opportunity to play, discover, test and trial products, while telling the rich story of our iconic brand.

Diane Kim, Global Brand President

The OLAPLEX Virtual Salon is the closest thing we have to a physical location—meaning anyone, anywhere, can experience stepping into this OLAPLEX location together.

Charlotte Watson, Chief Marketing Officer
INTEGRATIONS

We have out-of-the-box integrations for the following platforms, and can also integrate with any other platforms via API.

FEATURES FOR BEAUTY BRANDS
E-commerce Integration

The Obsess platform integrates seamlessly with your e-commerce site, including product data and cart functionality.

Virtual Try-On

Integrate your virtual try-on technology into your virtual store, and enable your customers to play with color matching, skin diagnostics and more via AR.

Branded Avatars

Walking, talking, fully customizable avatars enable consumers to personalize their characters, and feel even more connected to your brand.

Custom Gamification

Reinforce branding and product discovery through custom gamification flows that promote increased interaction.

Shop with Friends

Make digital shopping more social through livestream videos, avatar meetups and group shopping events.

virtual store e-commerce integration
E-commerce Integration

The Obsess platform integrates seamlessly with your e-commerce site, including product data and cart functionality.

Shop with Friends

Make digital shopping more social through livestream videos, avatar meetups and group shopping events.

Branded Avatars

Walking, talking, fully customizable avatars enable consumers to personalize their characters, and feel even more connected to your brand.

Obsess virtual try on integration
Virtual Try-On

Integrate your virtual try-on technology into your virtual store, and enable your customers to play with color matching, skin diagnostics and more via AR.

Custom Gamification

Reinforce branding and product discovery through custom gamification flows that promote increased interaction.

OBSESSED? LET’S TALK.

© 2023 Obsess, Inc. all rights reserved.

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Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual stores that drive customer engagement, purchase likelihood and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up a 3D 360 digital storefront on their websites.

© 2023 Obsess, Inc. all rights reserved.