Coach Wins Webby Award in Retail and Shopping for Obsess-Powered Virtual Holiday Gift Shop

Obsess customer Coach has won a Webby People’s Choice Award for its Virtual Holiday Gift Shop. The award-winning experience is inspired by a nostalgic New York City abode, and features a mix of classic and seasonal styles—all cozied up beneath the chicest of Christmas Trees. 

Hailed as “the Oscars of the Internet”, the Webby Awards honors the best on the internet, and is presented by the International Academy of Digital Arts and Sciences. Each category selects two winners: one judged by a prestigious panel of over 3000 industry experts and technology innovators, and the other by the public. Winners are selected based on their creativity, innovation and overall impact on the web. 

Coach’s Virtual Holiday Gift Shop received the honor as the 2022 Webby Awards People’s Choice winner in the Metaverse, Immersive, and Virtual category. The virtual experience is a prime example of how brands can use immersive technology to create immersive and engaging experiences for their customers—combining technology, innovation and creativity. 

The experience is both visually appealing and interactive, and it provides a unique way for customers to shop for the holidays and learn what Coach stands for as a brand. Visitors to the shop can explore each room to unlock special shopping discounts, and even access a secret virtual space. The gamified shopping experience brought Coach’s digital strategy to the next level and set them apart from their competition. This award is a testament to Coach’s commitment to evolution, adding a competitive edge to their digital strategy by leaning into the trend of merging physical and digital shopping. 

The company is always looking for new ways to connect with its customers, and its Obsess-powered Virtual Holiday Gift Shop is a perfect example of how technology can be used to create a truly memorable experience. Through social commerce elements such as the ability to shop with friends, Coach is able to foster a new online community. 

To learn more about Coach’s addition to their online strategy with its Virtual Holiday Gift Shop and how they were able to generate customer loyalty and sales, email us at or book a demo.



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Obsess is the leading experiential e-commerce platform enabling brands and retailers to serve immersive and highly interactive 3D virtual experiences that drive conversion, customer engagement, and brand loyalty amongst a new generation of gaming-fluent consumers. Obsess uses its proprietary virtual shopping platform and VR/AR technology to enable brands and retailers to set up 3D 360 digital storefronts on their websites.

© 2024 Obsess, Inc. all rights reserved.