Corona is transporting their consumers on a virtual journey to the golf course in their Virtual Clubhouse and on a fun-filled summer vacation in their Ticket to Summer Virtual Experience.
Fans can join Corona at a beach-side resort with a number of amenities including a bar, golf course and gift shop in the Virtual Clubhouse. Throughout the resort, users can learn more about Corona’s signature products and flavors, and engage with interactive features and content. Visitors can play games, shop for products, try out drink recipes, and more. Corona fans can keep their game light and their memory sharp with a matching game out on the green. When they match the branded golf balls, they get a chance to win a discount code to be used on apparel and accessories. At the bar, users can find simple summer-inspired cocktail recipes to try at home, where they can discover their drink of choice this season. The bar also serves as an educational forum, with hotspots providing users with quick Corona facts.
Visitors can swing on over to the gift shop to shop exclusive apparel and accessories in collaboration with Travis Mathew, and get tips from golf pro Manolo Vega. Vega shares his expertise as a PGA Tour pro through video clips embedded in the experience. Coinciding with the PGA tour, the Virtual Clubhouse features a chance for visitors to win a beachside stay and tickets to the 2023 U.S. Open tournament. The grand prize winner for the featured sweepstakes wins 4 tickets to the U.S. Open and an all expenses-paid 5-night trip to Los Angeles along with $4,500 in spending money. But there’s more than one winner—other prizes include various Corona merchandise and golf apparel.
In their Ticket to Summer Virtual Experience in partnership with Major League Baseball (MLB), visitors can embark on an adventure-packed vacation sponsored by Corona. Similar to the Virtual Clubhouse experience, consumers are able to shop and learn about signature Corona products and merchandise, play games and enter exclusive sweepstakes.
Corona kicks off the summer with a green screen avatar of brand ambassador Snoop Dogg at the will call booth, and allows fans to experience summer from three different scenes: the ballpark, the beach and out on music-festival grounds. The different featured sweepstakes gives fans the chance to make their virtual experiences a reality; users can score 2 tickets to an MLB 2023 regular season game with two limited-edition baseball hats from New Era, a travel package worth $2,800, or $400 in concert cash in collaboration with Live Nation–one lucky winner will win all three bundles in their grand prize. In the virtual experience, the official cerveza of Major League Baseball also allows fans to get up to bat in the Home Run Derby Game and hit a home run or two on the field.
The Corona Premier virtual experiences are a unique and immersive experience for new and longtime fans to explore products and engage with the brand in a fun and informative way.
To learn more about how Obsess virtual stores can be used to host sweepstakes, and educate and engage consumers, contact our team at contact@obsessVR.com or book a demo.
